Stephen Frears' Route V50

Following from Spike Jonze's Dalarö pseudo-docs for Volvo, Stephen Frears makes a beautifully formed, if more conventional, short film: Route V50: Website | Campaign site "It starts in a place called Doubt and ends in a place called Confidence." This is a short film as ourobouros, as Robert Downey Jnr's personalities start splitting into separate characters. Although there's less of the car in the film than Volvo's previous slice of nanotainment (the Mystery of Dalarö), here it feels more gratuitous, the brand advertising more overt. This is definitely Old Hollywood compared to the New. Still it's slick, low key,...

KDLAB / NikeLab: Art of Speed

Expect to see NikeLab's Art of Speed project featuring multi-disciplinary moving imagemaker-created shorts all over the Web and at digital film festivals globally shortly. The Computerlove site has a great preview of the collection featuring Les Jumelles by KDLAB. Art of Speed will be featured at nikelab.com from 1 May 2004: "With the Art of Speed project, Nike sought an outside perspective, asking 15 digital artists to create their own visions of speed through a Nike lens." Interview from Computerlove.net: This short film follows the morning run of an athlete in the distant future, who leaves her home for a... Read more "KDLAB / NikeLab: Art of Speed" »

Posted by Editor on April 23, 2004 10:36 AM | Permalink | TrackBack

Mobile soap don't wash

A number of Internet sources have reported on Fox Lab's Lucy Hood previewing a made-for-mobile phone soap, Hotel Franklin, at the recent MIPTV market in Cannes. Pitched at 1 minute in length (the 'natural length for phone viewing' according to Hood, senior VP of content and marketing at Fox) the cliff-hanger episodes throw us into the world of a man trying to discover if a mysterious girl in a hotel is actually an expensive call girl. Filmed specifically for the constraints of limited size mobile phone screens, the limited information available so far has the distinct whiff of the webisodic...

A film with no cameramen

Faceless is an ongoing film project, a CCTV sci-fi thriller directed by Manu.Luksch as part of the Spy School project by ambienttv.net. It uses acquired surveillance footage of the actor, filmed using public CCTV footage. This footage is then edited and effects added to create the finished film. Faceless is in the late first wave of films using public imaging devices. 2004 should see us enter this second wave with the increasing ubiquity of public video devices. Website synopsis: One morning, while roaming the streets, the protagonist (MaNu) is stunned into the realization that everyone around her is faceless...

Evo VIII 'cult viral'

Blindfold, a micro-movie for the Lancer Evolution VIII by Mitsubishi Motors Europe. An example of an internet-only campaign which uses the medium to simply seed a commercial message rather than push the platform with any innovation....

Mini Cooper Mecha

A project by eccentric English inventor Colin Mayhew to create a 'Vehicle to autonomous biped robot conversion for the Mini Cooper r5'. Neatly congruent with the increasing profile and revival of the Transformers in 2004, this viral project is expertly executed with the website containing just the right mix of amateurish sketches, links to scientific journals, and amusing camcorder interviews and test footage. Hopefully they'll be follow-ups on the project, and it will spill into campaign extensions. Mini Cooper robot stopping a car: Quicktime movie...

Spike Jonze latest: Dalarö mystery

Spike Jonze, the director of Adaptation and Being John Malkovich, has found time in his schedule before adapting Where the Wild Things Are as his next feature film project to create The Mystery of Dalarö for Volvo. The promotional campaign is based around the 'paranormal' event where 32 locals of a Swedish village all bought an S40 saloon on the same day. The viral campaign for the Volvo S40 Saloon, is playing out nicely, with television ads being supported by an 8 minute Directors Cut available via the website which extends the creepy undertones of this mock digital documentary. In...

Mario animation/flash film

Alexander Leon's Mario animations are simple sprite animations depicting the tragic story of Mario and his ultimate downfall. Leon co-opts the affection many video game players have for Mario, Luigi and the Princess (possibly the most endearing, and enduring characters in video gaming history), and uses it to weave a capsule narrative with an emotional resonance of operatic dimension. Mario Brothers, a tragedy in three parts (1, 2, 3). [Original source: Boing Boing]... Read more "Mario animation/flash film" »

Posted by Editor on March 3, 2004 11:27 AM | Permalink | TrackBack

Radiohead Gigantic Lying DVD

Radiohead's The Most Gygantic Lying Mouth Of All Time DVD contains all four episodes of The Most Gigantic Lying Mouth of All Time, originally broadcast via the Radiohead.tv internet site, with a total running time of 110 minutes. Expect to see exceptional visuals by Johnny Hardstaff (Push Pulk/Spinning Plates), and Ed Holdsworth (Sit down. Stand up) Release date: April 19, UK/Europe | April 20, US [Via: Treefingers ]... Read more "Radiohead Gigantic Lying DVD" »

Posted by Editor on February 16, 2004 02:58 PM | Permalink | TrackBack

Radiohead TV narrowcasting

Latest Radiohead visual project continues to narrowcast. Catch it before it is usurped by their next audiovisual reinvention: Episode 1 (93M) | Episode 2 (94M) | Episode 3 (84 mb) Although one of the best tailored examples of visual feeds to a fanbase, the latest iteration with its democratic bricolage of variously sourced footage loses some of the impact inherent in previous campaigns. Probably a necessary counterpoint to an open-source nature, but is it worth it? Another compromise of Artistic Integrity [via Vertical Hold]?...